Texas Health Resources — Careers — Food Services and OR Nurse Campaign
Texas Health Resources approached Aars Wells for advertising focused on recruiting new employees to the food services and OR nurse divisions of their health care system. Texas Health had spent a lot of time, energy and money researching how meals served to in-patients affected their recovery and outcome and found that quality, nutritious meals had a large impact on patient recovery.
We wanted to focus on the aspect that even though they may not be a physician, surgeon or nurse, employees in these fields have just as much of an impact on patient health. The initial idea I came up with was for a print ad where one side of a model was dressed as a surgeon holding a scalpel or a nurse holding a chart, while the other half was dressed as a chef or food runner holding a menu.
Although that ad never saw the light of day, it helped inspire the concepts for these ads below.
Texas Health Center for Diagnostics & Surgery — Joint Replacement Program — E-book, Landing Page and Facebook & Print Ads
We were approached by Texas Health Center for Diagnostics & Surgery regarding advertising focused on promoting their joint replacement program and the new head surgeon they had hired to be the face and voice of the program.
We created a dedicated landing page for them with information regarding the program, medical staff, upcoming information seminars and a CTA to sign up to receive email marketing about the program in exchange for an informational e-book covering joint replacement and frequently asked questions.
Facebook & Print Ads
Texas Health Center for Diagnostics & Surgery — Artificial Disc Replacement Program — E-book, Landing Page and Print Ads
After a successful campaign for the joint replacement program, THCDS approached us to complete similar materials for their artificial disc replacement program.
Genetic Direction — Personalized Health Management
Genetic Direction has a suite of DNA-based health management programs that they sell straight to the consumer and also to physician offices across the United States. Their products are tailored to the individual consumer’s DNA profile and, based on which program the consumer purchases, provides detailed health information specific to their genome, like their propensity to gain weight or how they process sugars.
Below is an example white paper for their GxPerform program that informs the consumer how their DNA affects their athletic performance, giving insight and recommendations so they can perform at a higher level.